PDF Ebook Packaging Design: Successful Product Branding from Concept to Shelf By Marianne R. Klimchuk, Sandra A. Krasovec

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Packaging Design: Successful Product Branding from Concept to Shelf By Marianne R. Klimchuk, Sandra A. Krasovec

PDF Ebook Packaging Design: Successful Product Branding from Concept to Shelf By Marianne R. Klimchuk, Sandra A. Krasovec

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Sales Rank: #997196 in Books
Published on: 2006-09-11
Original language: English
Number of items: 1
Dimensions: 9.27" h x .87" w x 7.70" l, 1.73 pounds
Binding: Hardcover
272 pages

Review
"Insightful text and real-world visuals unite to provide examples of responsible packaging design…" (DynamicGraphics, Feb/Mar 2007)

From the Back Cover
How to create packaging designs for consumer brands that effectively communicate in the retail environment

Packaging Design: Successful Product Branding from Concept to Shelf is the most comprehensive resource of practical and professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with real-world advice, step-by-step descriptions of the creative process, and all-important insights into the stakeholders, the design process, and the production process, this book illuminates the business of packaging design like no other.

Whether you're a designer, brand manager, or packaging manufacturer, the highly visual coverage in Packaging Design will be useful to you, as well as everyone else involved in the packaging design process. In one convenient book, you'll find:

Insightful images of the design process, design concepts, three-dimensional models, and prototypes
A wealth of case studies showcasing how superior packaging designs were created
A framework for today's packaging design business
Environmental considerations, along with legal and regulatory issues
Useful appendices with advice on portfolio development and professional practice guidelines

About the Author
MARIANNE ROSNER KLIMCHUK is Associate Chair of the Packaging Design Department at the Fashion Institute of Technology (FIT) in New York City. She's a frequent lecturer and contributor to industry magazines.

SANDRA A. KRASOVEC is Assistant Professor of Packaging Design at FIT and principal of Krasovec Design in New York City.

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